Take a good look at your website. Are you really sure that the images used to support the content are doing any heavy lifting? Can you express out loud why each image is there and the benefits it brings?

I’m suspecting in a many cases there will be a l-o-n-g silence.

In this day and age, good design standards and conversion tactics are well known, leading to a higher overall standard of site design. Most people are so used to interacting with high quality websites that they can spot a dud instantly, which usually lowers their trust to zero.