Fizzano Brothers Inc. has been producing quality, commercial grade concrete products for the Mid-Atlantic states since 1935. Before digging into a full blown website overhaul, the first step was to develop a new identity. Their logo was ready for a redesign. Playing on how building blocks can be decoratively set, we designed a logo that incorporated two interlocking “F” shapes.

Once the new brand was established we moved on to the website. Fizzano’s site was outdated and lacked mobile friendliness. With a massive inventory to display and a site with limited functionality, it was difficult to update many aspects of the pages. That’s when they called Media Proper.


The previous sitemap was confusing and difficult to use. Fizzano needed a website that was streamlined, responsive, and maximized their organic SEO performance. Restructuring the sitemap & content allowed for the addition of internal sidebars & widgets, so users can see all of the services at a glance.


We created a modern, professional, and mobile responsive design that echoed their existing logo and brand standards. Since the site’s launch in 2017, we have extensively customized their WordPress installation to meet their unique needs including a full online shopping cart, a monthly blog, and even a custom e-mail marketing campaign.

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