Family owned and operated since 1955, Wayne Sporting Goods is a one-stop-shop for all of your sporting needs and custom apparel services. Unsatisfied with the design and performance of their previous website, WSG realized it was time to refresh their digital brand and keep themselves relevant through a modern and professional online presence.


WSG needed a site that would engage new customers and clearly showcase their craftsmanship with custom apparel. The site needed to be appealing and optimize the conversion of casual visitors into paying customers.

Video and full-screen photography were the foundation of the design, paired with reworked content featuring custom graphics & icons for better readability. We built the custom theme using the WordPress platform, which features an easy-to-use interface for clients to maintain the site on their own as well as a built-in ability for later expansion, as needs dictate.


Our design team met the straightforward goals of the client, delivering a new website that was mobile responsive, SEO friendly, supportive of social media integration, and ultimately better reflecting their distinction and success in the world of athletic apparel. We continue to work with Wayne Sporting Goods through routine site maintenance & care, monthly blog creation, and SEO reporting.

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