Digital Marketing Manager

Job description

Media Proper is seeking a results-driven and highly motivated Digital Marketing Manager to lead our client’s SEM, SEO, Content Management, and Online Reputation Management efforts. This role involves developing and executing digital marketing strategies, managing pay-per-click (PPC) advertising campaigns, optimizing search engine visibility, and enhancing our client’s online presence. The ideal candidate should be well-versed in SEO and SEM best practices, have strong analytical skills, and be capable of driving organic and paid traffic while effectively managing content and online reviews.

Key Responsibilities

  • SEO Strategy and Execution: Develop and implement on-page and off-page SEO strategies to improve client’s website visibility on search engines. Perform keyword research, competitor analysis, and content optimization to increase organic traffic.
  • PPC Advertising Management: Plan, execute, and optimize PPC ad campaigns across various platforms (e.g., Google Ads, Bing Ads, social media). Monitor and adjust ad budgets, targeting, and bid strategies to maximize ROI.
  • Listing and Review Management: Monitor and manage client’s online listings and directories to ensure accurate and up-to-date information. Implement strategies for acquiring and managing customer reviews on relevant platforms.
  • Content Strategy and Development: Create and oversee the content marketing strategy, including blog posts, articles, infographics, and newsletters. Collaborate with the content team to produce high-quality, engaging, and relevant content.
  • Content Execution: Publish and distribute content across various digital channels, ensuring alignment with SEO best practices. Implement content marketing campaigns to attract and retain target audiences.
  • Data Analysis and Reporting: Monitor and analyze website and campaign performance using web analytics tools. Generate regular reports to provide insights, track KPIs, and suggest improvements.
  • Client Meetings: Conduct regular meetings with clients to review campaign performance, discuss results, and strategize for further improvements. Provide clear explanations and actionable recommendations based on data and insights.
  • Teamwork: Work closely with the project manager to ensure effective project planning, resource allocation, and project execution. Collaborate with the design team to ensure visual content aligns with the overall marketing strategy and brand guidelines.

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in SEO, PPC, and digital marketing management.
  • Strong knowledge of SEO best practices, tools, and trends.
  • Proficiency in using PPC advertising platforms (e.g., Google Ads, Bing Ads).
  • Experience with content strategy and content creation.
  • Excellent data analysis skills and the ability to draw actionable insights from data.
  • Outstanding communication, organization and customer service skills.

Additional Information

Location: Media, PA

Contract or part-time position

If you are a dynamic and forward-thinking digital marketer with a passion for driving online success, we invite you to apply for this exciting opportunity. Join the Media Proper team and make a significant impact on our clients’ online presence while helping us achieve their marketing objectives.