Larry Morroni

Larry Morroni founded Media Proper and has spent 30 years in the industry, leading web and digital marketing work for clients ranging from small local businesses to large international brands. He stays hands on across strategy, business development and technical execution, and clients know him as knowledgeable, accountable and easy to work with. Some have been with the agency for more than 20 years. Under his direction the team has leaned into AI, building a custom platform for internal management and client collaboration, developing a data analytics dashboard and rearchitecting how Media Proper builds websites. He also believes environment shapes collaboration, which is why he bought and personally remodeled the agency's building in Media Borough. He grew up here, went to school here and works with local businesses and nonprofits throughout the community. Outside the office he plays ice hockey, hikes, competes in a horseshoe league and takes on any remodeling project he can find, usually with his family and his dogs Gus and Lilah nearby.