COPYWRITING & CONTENT

Copywriting Services

Words that sound like you and actually move people to act.

Most of your competitors don’t know how much money the copy on their website is wasting.

A Media Proper team member working at her laptop in the studio

Your customer is the hero.

Your customer is the hero of the story, not your brand. We write copy that puts their problem front and center and positions you as the guide who solves it.

We leverage the same strategy and keyword research driving your SEO and social media, so your website, ads, and content all sound cohesive. AI speeds up our editing and research, but a real writer drafts and approves everything before it reaches you.

Let's talk about your content.

Tell us where you want to show up. We'll map the next step.

Anna Marcellus

Talk to Anna

Director of Creative Development

“I make sure the right writer is on your project, and that it stays on schedule from brief to final draft.”

WHO COPYWRITING SERVICES ARE FOR

Built for brands whose copy sounds like everyone else's.

Anyone can fill a page with words. Copy that actually converts starts with inspiring your consumers to say “yes that’s me!”

  • Business owners whose website copy could belong to any competitor in their industry
  • Brands who've outgrown DIY copy that no longer matches how the business has grown
  • Teams tired of copy that sounds good in a meeting but doesn't convert on the page
  • Leaders who want their website, ads, and content to all sound like the same brand
  • Decision-makers who want copy backed by real keyword and audience research, not just a writer's opinion.

Frequently Asked Questions

Do you write in our brand voice, or does everything end up sounding the same?

We start by learning how your brand actually talks, so the copy sounds like you, not like a template applied to your business.

What kinds of copy do you write?

Website copy, blog content, ad copy, email campaigns, social captions and more. Wherever your brand needs words that actually move someone to act we can help.

Can you work from our existing brand guidelines or style guide?

Yes. If you have one, we’ll follow it closely. If you don’t, we’ll help build one as part of the process so future content stays consistent.

How do you make sure the copy actually converts, not just reads well?

Every piece is built around real keyword and audience research, not just good writing. Sounding right and performing well aren’t the same thing.

Do we get to review and revise the copy before it's final?

Yes. You’ll always see drafts and have the chance to request changes before anything goes live.

How long does it take to get copy written?

Depends on scope, but most standalone projects (a page or blog post) turn around in about a week. Larger projects, like a full website, take longer and we’ll scope a timeline upfront.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

Book a Call

The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
211
Organizations served
9
Services · one in-house team

Live · Last synced Sep 21, 2026 at 2:30 AM EDT

Ready for copy that actually converts?

Get copy that sounds like you and moves people to act.

OUR WORK

See Our Clients’ Wins

EDUCATION

NONPROFIT ORGANIZATION

BRAND EXTENSION

DEVELOPMENT

Pincus Family Foundation

Pincus Family Foundation’s primary focus is for well-being of children, so when redesigning their website, we put ourselves in time-out to think about it for a while.

E-COMMERCE

MANUFACTURING

WOOCOMMERCE

General Ecology

Delivered a fully-customized E-commerce implementation that allows products to be filtered in a variety of ways, including product type, application, and price.

EDUCATION & RECREATION

NONPROFIT ORGANIZATION

DEVELOPMENT

DIGITAL MARKETING

YMCA

Website design, development, and digital marketing for a recreation and education nonprofit serving families across the community.

E-COMMERCE

MANUFACTURING

DEVELOPMENT

WEB DESIGN

Alliance Concrete Pumps

Fully customized WooCommerce installation for a manufacturer and distributor of concrete pumps and ancillary products.

Talk to Media Proper

Tell us where you want to show up. We'll map the next step.