PAID SOCIAL ADVERTISING
Paid Social Services
Reach the right audience with ads that actually drive leads and sales.
We don’t know about you, but we hate it when our clients spend money on JUST likes and impressions.
Last synced Aug 11, 2026 at 3:40 PM EDT
Creative and targeting that convert.
We charge a flat rate based on time invested, not a percentage of your ad spend. Paid social is roughly 80% creative and 20% strategy. Getting either one wrong costs money. Whether that's ads nobody stops scrolling for or budget spent reaching the wrong audience entirely.
Our team designs creative that converts and builds the audience targeting that puts it in front of the right person at the right time. Agentic AI helps us test creative variations and audience segments and our strategists decide what stays live. And we track every dollar to make sure it's landing where it should — full transparency into the data, no vague monthly recap.
Let's talk about your ads.
Tell us where you want to show up. We'll map the next step.
Talk to Sarah
Director of Digital Marketing
“I direct the builds and design behind your Paid Social campaigns.”
WHO PAID SOCIAL SERVICES ARE FOR
Built for leaders who are tired of paying for vanity metrics rather than revenue-driving results.
Most interns know how to boost a post. Our team knows how to create and optimize ads to stop the scroll. And we build audiences and targeting designed to turn impressions into customers.
- Business owners tired of watching engagement climb while sales stay flat
- Owners watching people visit their site and disappear, with no way to convert them before a competitor does
- Leaders who want ad creative and targeting built around their real customers, not generic templates
- Decision-makers ready to scale paid social into a measurable channel instead of a side experiment
- Business owners who assumed paid social was only for influencers or big brands — not something that could drive real growth for their business
Frequently Asked Questions
What's the difference between paid social and just boosting a post?
Boosting a post promotes existing content to more people. Paid social campaigns are built around specific audiences, ad formats, and goals. They are designed to drive leads and sales, not just visibility.
Is paid social worth it if I'm not an e-commerce business?
Yes, paid social works well for service businesses and B2B too. Especially for looking to recapture past website visitors and build local brand awareness.
Can you help me reach people who already visited my website but didn't convert?
Yes, retargeting past visitors is one of the most effective parts of a paid social strategy. We keep your business in front of people before your competitors get there.
Do I need to provide my own photos or videos for the ads?
Not necessarily. Our team can create ad-ready creative for you, though we’re glad to incorporate your existing brand assets if you have them.
Do you take a percentage of my ad spend?
No. We charge a flat management fee, and you pay the platform directly for your media budget. There’s never an incentive for us to inflate your spend.
How do you measure whether a campaign is actually working?
We track conversions, leads, calls, sales, not just likes, followers, or impressions, so you know exactly what your spend is producing.
Which platforms do you run ads on?
Wherever your customers actually are: Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, YouTube, and beyond. We build the platform mix around your audience and goals, not a one-size-fits-all package.
Ready to turn social-scrollers into customers?
Turn scrollers into customers with ads that actually convert.
Talk to Media Proper
Tell us where you want to show up. We'll map the next step.