Sarah Rodriguez

Sarah Rodriguez is a digital marketing leader with over a decade of experience building and scaling revenue-driving strategies across paid search, paid social, influencer marketing, and SEO. She has a track record of translating marketing performance into business outcomes — redefining KPIs around growth rather than vanity metrics, and driving measurable increases in revenue and customer acquisition for the brands she's led. As Media Proper's Director of Digital Marketing, she oversees strategy and team execution across multiple channels and client portfolios, with an eye toward the bigger picture: aligning marketing investment with business goals and bottom-line results. Sarah's strength lies in bringing structure and accountability to fast-moving teams, turning scattered tactics into a unified strategy that leadership can point to and measure. Based in the Philadelphia area, she also finds time to write fantasy novels, having surpassed debut-author average sales by over 200%.