OVERVIEW
The Opportunity
When the YMCA of Eastern Delaware County approached us to redesign their website, our goal was to create a user-friendly, visually appealing, and on-brand online presence that would effectively serve their diverse community.
STRATEGY
Our Approach
Our approach to the YMCA’s website redesign was centered on understanding their core values and community-centric mission. We conducted in-depth research and collaborated closely with the YMCA team to identify their needs and preferences.
FEATURE HIGHLIGHT
The Information Architecture
A critical aspect of the redesign was the restructuring of the website’s information architecture. Our goal was to make it easier for users to find the information they need quickly and efficiently. We achieved this by conducting user flow analysis, content categorization, and implementing search functionality.
BRANDING
Consistent Visual Identity
To ensure a consistent and engaging visual identity, we aligned the website’s design with the YMCA’s brand guidelines. This involved using the YMCA’s signature colors, integrating high-quality photos that reflect the community, choosing readable and on-brand typography, and incorporating visual elements that support the YMCA’s mission and values.