OVERVIEW
The Opportunity
Alliance is a manufacturer and distributor of concrete pumps and ancillary products with a range that spans all across North America. But, despite being an international distributor, their corporate website lacked any form of e-commerce capabilities — customers had to order components by phone. That was the big problem we sought to solve with their new webstore site, and a fully customized WooCommerce installation was our solution.
STRATEGY
Our Approach
Alliance was looking to create an online storefront that was wholly separate from their existing corporate site. This way, the shop could be the primary focus of the site instead of being tucked away on the internal pages of a larger site. When a potential customer lands on this site, they’re easily able to locate the products they need and proceed to checkout without extra steps getting in the way.
FEATURE HIGHLIGHT
Customized Woocommerce Experience
WooCommerce as a platform is just as varied as WordPress itself is. There are thousands of plugins that provide additional features, and its open source nature means that it can be customized to no end. Alliance has the most customized and upgraded WooCommerce shop we’ve built. It includes a whole host of additional features that consumers expect from online storefronts, including recommended or suggested products, automated shipment tracking number emails, and product delivery confirmation.
VISUAL DESIGN
Quality of Life Features
Along with the shop features that were necessary for Alliance’s operations, we implemented many quality of life features they wanted that aren’t standard with WooCommerce. One such feature is the quick view popup that provides additional information on each product. Another is the advanced filter sticky sidebar to make it easier to locate the components customers need. And there’s also the slide-out cart that makes it easy to see what items a customer has already selected.
