E-Commerce Digital Marketing That Grows Revenue
A beautiful online store is worthless without a steady stream of the right buyers reaching it. E-commerce marketing is its own discipline — it lives and dies on return on ad spend, customer acquisition cost, and lifetime value, not on likes or impressions. Media Proper builds and runs digital marketing programs for online stores that are measured in one currency: revenue. Paid ads, SEO, and email working together, with reporting tied to what you actually make.
Tell us about your project.
Our E-Commerce Marketing Services
We assemble the right mix of channels for your products, margins, and growth stage — then optimize relentlessly toward profitable revenue.
Our Process
Profitable e-commerce marketing is a cycle of testing and scaling, grounded in your real numbers.
Why Media Proper
We think about the whole funnel, not just the ad. Because we also build and optimize e-commerce sites, we fix the on-site conversion problems that quietly kill ad performance — slow pages, clumsy checkout, weak product pages — instead of just spending more to paper over them.
And we're honest about the metrics that matter. You'll see real reporting on return on ad spend, acquisition cost, and revenue, with your data and accounts staying yours. Growth you can actually see in the bank, not a dashboard of vanity numbers.
Our Work
We market product and retail brands where the numbers have to work, like Parks' Fly Shop and Shinny USA. Browse the full showcase to see the range of retail and consumer brands we've supported.
Frequently Asked Questions
What's a good ROAS for e-commerce?
It depends heavily on your margins — a store with a 70% margin can profit at a much lower ROAS than one at 20%. Rather than chase a generic benchmark, we set a target based on your real margins and acquisition cost, then optimize toward profitable growth.
Which channels work best for online stores?
For most stores, a combination wins: Google Shopping and Search for high-intent buyers, Meta and other paid social for prospecting, retargeting and abandoned-cart flows to recover sales, and email/SMS to drive repeat purchases. The right mix depends on your product and customer.
Do you handle email and abandoned-cart marketing?
Yes. Email and SMS automation — welcome flows, abandoned-cart recovery, post-purchase, and win-back — are among the highest-ROI channels in e-commerce, and we build and manage them as part of the program.
Can you market a store you didn't build?
Absolutely. We work with stores on any platform. If we spot on-site issues hurting conversion, we’ll flag them honestly — and because we build stores too, we can fix them if you want.
How do you report on results?
We report on the metrics tied to revenue — return on ad spend, customer acquisition cost, conversion rate, and lifetime value — in plain language, so you can see exactly what your marketing is earning.