E-COMMERCE DIGITAL MARKETING THAT GROWS REVENUE

E-Commerce Digital Marketing That Grows Revenue

A beautiful online store is worthless without a steady stream of the right buyers reaching it. E-commerce marketing is its own discipline — it lives and dies on return on ad spend, customer acquisition cost, and lifetime value, not on likes or impressions. Media Proper builds and runs digital marketing programs for online stores that are measured in one currency: revenue. Paid ads, SEO, and email working together, with reporting tied to what you actually make.

A beautiful online store is worthless without a steady stream of the right buyers reaching it. E-commerce marketing is its own discipline — it lives and dies on return on ad spend, customer acquisition cost, and lifetime value, not on likes or impressions. Media Proper builds and runs digital marketing programs for online stores that are measured in one currency: revenue. Paid ads, SEO, and email working together, with reporting tied to what you actually make.

Design work in progress on a Media Proper designer’s colour-managed display

Why Businesses Choose Media Proper

A beautiful online store is worthless without a steady stream of the right buyers reaching it. E-commerce marketing is its own discipline — it lives and dies on return on ad spend, customer acquisition cost, and lifetime value, not on likes or impressions. Media Proper builds and runs digital marketing programs for online stores that are measured in one currency: revenue. Paid ads, SEO, and email working together, with reporting tied to what you actually make.

Tell us about your project.

Tell us where you want to show up. We'll map the next step.

Larry Morroni

Talk to Larry

Founder & CEO

“I've led this business through every reinvention it's needed in 25 years. I bring that same judgment to how we build here.”

Frequently Asked Questions

What's a good ROAS for e-commerce?

It depends heavily on your margins — a store with a 70% margin can profit at a much lower ROAS than one at 20%. Rather than chase a generic benchmark, we set a target based on your real margins and acquisition cost, then optimize toward profitable growth.

Which channels work best for online stores?

For most stores, a combination wins: Google Shopping and Search for high-intent buyers, Meta and other paid social for prospecting, retargeting and abandoned-cart flows to recover sales, and email/SMS to drive repeat purchases. The right mix depends on your product and customer.

Do you handle email and abandoned-cart marketing?

Yes. Email and SMS automation — welcome flows, abandoned-cart recovery, post-purchase, and win-back — are among the highest-ROI channels in e-commerce, and we build and manage them as part of the program.

Can you market a store you didn't build?

Absolutely. We work with stores on any platform. If we spot on-site issues hurting conversion, we’ll flag them honestly — and because we build stores too, we can fix them if you want.

How do you report on results?

We report on the metrics tied to revenue — return on ad spend, customer acquisition cost, conversion rate, and lifetime value — in plain language, so you can see exactly what your marketing is earning.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

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The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
208
Organizations served
9
Services · one in-house team

Live · Last synced Oct 5, 2026 at 2:30 AM EDT

Transform Your Digital Presence Today

A beautiful online store is worthless without a steady stream of the right buyers reaching it. E-commerce marketing is its own discipline — it lives and dies on return on ad spend, customer acquisition cost, and lifetime value, not on likes or impressions. Media Proper builds and runs digital marketing programs for online stores that are measured in one currency: revenue. Paid ads, SEO, and email working together, with reporting tied to what you actually make.

OUR WORK

See Our Clients’ Wins

EDUCATION

NONPROFIT ORGANIZATION

BRAND EXTENSION

DEVELOPMENT

Pincus Family Foundation

Pincus Family Foundation’s primary focus is for well-being of children, so when redesigning their website, we put ourselves in time-out to think about it for a while.

E-COMMERCE

MANUFACTURING

WOOCOMMERCE

General Ecology

Delivered a fully-customized E-commerce implementation that allows products to be filtered in a variety of ways, including product type, application, and price.

EDUCATION & RECREATION

NONPROFIT ORGANIZATION

DEVELOPMENT

DIGITAL MARKETING

YMCA

Website design, development, and digital marketing for a recreation and education nonprofit serving families across the community.

E-COMMERCE

MANUFACTURING

DEVELOPMENT

WEB DESIGN

Alliance Concrete Pumps

Fully customized WooCommerce installation for a manufacturer and distributor of concrete pumps and ancillary products.

Talk to Media Proper

Tell us where you want to show up. We'll map the next step.