MARKETING STRATEGY & CONSULTING

Marketing Consultation Services

Stop paying for C-suite leadership. We provide an in-house Fractional CMO backed by a team of experts.

Ever wonder why marketing agencies never seem to give you the full picture, then blame you when their campaigns fail?

Media Proper team members working together at the conference table

Senior leadership, one cohesive strategy.

Our marketing consultation services start with a fractional CMO backed by the same in-house team. Our experts can build your website, run your SEO, manage your ads, and create your content in one cohesive strategy. You get senior-level marketing leadership at a fraction of the cost of a full-time executive hire.

We start by identifying what's actually costing you revenue. Hand off your leaky sales funnels, over-reliance on one type of customer, and channels that have stopped performing. With Media Proper, you get a live dashboard to trace your marketing spend to revenue growth. We leverage agentic AI to speed up research and reporting, but every call is made by an experienced human.

Let's talk about your marketing.

Tell us where you want to show up. We'll map the next step.

Larry Morroni

Talk to Larry

Founder & CEO

“I've led this business through every reinvention it's needed in 25 years. I bring that same judgment to your marketing strategy.”

WHO MARKETING CONSULTATION SERVICES ARE FOR

We help brands who need marketing leadership to guide their business to the next level.

Marketing decisions shouldn't be made by whoever has the most time that week. Growing businesses need someone steering the whole strategy. We save you the cost, timeline, and risk of hiring a full-time executive.

  • Business owners who've outgrown a DIY or one-person marketing approach, but aren't ready for a six-figure executive
  • Leaders juggling multiple agencies or freelancers with no one steering the overall strategy
  • Companies watching sales stall or lean too heavily on one type of customer, with no one diagnosing why
  • Decision-makers who've been burned by a bad executive hire and don't want to repeat the expensive, months-long process
  • Teams who want senior-level strategic thinking without adding another full-time salary to the books

Frequently Asked Questions

How many hours will you actually dedicate to our business?

Time commitment depends on your goals and where your business is right now. Some clients need a few strategic hours a month, others need closer to day-to-day involvement. We scope it together before starting, so you know exactly what you’re getting.

How is this different from hiring an agency for one channel, like SEO or PPC?

An agency runs a specific channel. A fractional CMO allocates budget between channels, and aligns their goals. They won’t fight for credit.

Will you actually execute the work, or just hand us a strategy deck?

Both. Your fractional CMO isn’t just advising from the outside. They are guiding the in-house team across every channel directly.

How does the cost compare to hiring a full-time CMO?

Significantly less. You get senior-level strategic leadership without the salary, benefits, or software stack. And you can scale the engagement up or down as your needs change.

Can you work alongside our existing marketing team or agencies?

Yes. We can lead strategy while your current team or vendors execute, or take on execution ourselves.

How quickly will we see results?

Strategic changes take longer to show up than a single campaign tweak. Expect the first few months to focus on diagnosis and realignment. Once the new strategy is in motion, you’ll start seeing measurable results.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

Book a Call

The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
212
Organizations served
9
Services · one in-house team

Live · Last synced Sep 16, 2026 at 2:31 AM EDT

Ready to upgrade your marketing team?

Get senior marketing leadership without a full-time executive hire.

OUR WORK

See Our Clients’ Wins

EDUCATION

NONPROFIT ORGANIZATION

BRAND EXTENSION

DEVELOPMENT

Pincus Family Foundation

Pincus Family Foundation’s primary focus is for well-being of children, so when redesigning their website, we put ourselves in time-out to think about it for a while.

E-COMMERCE

MANUFACTURING

WOOCOMMERCE

General Ecology

Delivered a fully-customized E-commerce implementation that allows products to be filtered in a variety of ways, including product type, application, and price.

EDUCATION & RECREATION

NONPROFIT ORGANIZATION

DEVELOPMENT

DIGITAL MARKETING

YMCA

Website design, development, and digital marketing for a recreation and education nonprofit serving families across the community.

E-COMMERCE

MANUFACTURING

DEVELOPMENT

WEB DESIGN

Alliance Concrete Pumps

Fully customized WooCommerce installation for a manufacturer and distributor of concrete pumps and ancillary products.

Talk to Media Proper

Tell us where you want to show up. We'll map the next step.