PHILADELPHIA WEB DESIGN

Philadelphia Web Design & Development

Philadelphia small business doesn't happen in a boardroom — it happens on the corner. The rowhouse retail of East Passyunk, the shops and BYOBs of Fishtown and Manayunk, the practices along Chestnut Hill and the studios in Old City all compete for the same neighborhood customers. Media Proper builds custom websites and digital marketing for Philly's independent businesses from just up the Blue Route in Media, PA — close enough to meet in person, far enough to keep your overhead (and ours) sane.

A great Philadelphia website has to do two jobs at once: capture the neighborhood searcher looking for 'near me,' and hold its own against national brands with big budgets. We build fast, custom WordPress sites and back them with the local marketing that actually moves the needle for a city storefront or service business.

Two Media Proper team members at standing desks against the studio’s exposed brick wall

Why Philadelphia Businesses Choose Media Proper

We know the city, but we're not paying Center City agency rates — and neither are you. Our full in-house team designs, builds, and markets under one roof in the suburbs, a quick SEPTA or I-476 trip from most of the city, so you get big-agency capability without the big-agency invoice or the account-manager runaround.

Everything we ship is performance-first, held to modern Core Web Vitals and Lighthouse standards. A fast site ranks better in Google and converts more of the visitors you worked to earn — and we report on it in plain English, with no jargon and no lock-in.

Tell us about your project.

Tell us where you want to show up. We'll map the next step.

Larry Morroni

Talk to Larry

Founder & CEO

“I've led this business through every reinvention it's needed in 25 years. I bring that same judgment to how we build here.”

Frequently Asked Questions

Are you actually based in Philadelphia?

We’re based in Media, PA, just outside the city off I-476 (the Blue Route) — a short trip from most Philadelphia neighborhoods. We work with plenty of city businesses in person and over video, without charging Center City overhead.

How much does a website cost for a Philadelphia small business?

It depends on scope. A focused neighborhood-business site is very different from a large e-commerce build. We scope to your goals and budget and give you a clear, fixed quote before any work begins — the first consultation is free.

Can you help my business show up for 'near me' searches in my neighborhood?

Yes. Local SEO and Google Business Profile optimization are core to what we do, and they’re what win neighborhood ‘near me’ searches. We can pair that with Google Ads or Meta ads when you want faster visibility.

Do you build custom WordPress sites or use templates?

We build custom WordPress sites — hand-coded themes and clean structure, not a drag-and-drop template. That means faster load times, better SEO, and a site that’s genuinely yours to grow into.

Can you take over a slow or outdated Philadelphia website?

Absolutely. We regularly rebuild and rescue existing sites — improving speed, security, and SEO — and we can take over ongoing maintenance so you’re not left patching it yourself.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

Book a Call

The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
208
Organizations served
9
Services · one in-house team

Live · Last synced Sep 30, 2026 at 2:30 AM EDT

Transform Your Digital Presence Today

Philadelphia small business doesn't happen in a boardroom — it happens on the corner. The rowhouse retail of East Passyunk, the shops and BYOBs of Fishtown and Manayunk, the practices along Chestnut Hill and the studios in Old City all compete for the same neighborhood customers. Media Proper builds custom websites and digital marketing for Philly's independent businesses from just up the Blue Route in Media, PA — close enough to meet in person, far enough to keep your overhead (and ours) sane.

OUR WORK

See Our Clients’ Wins

EDUCATION

NONPROFIT ORGANIZATION

BRAND EXTENSION

DEVELOPMENT

Pincus Family Foundation

Pincus Family Foundation’s primary focus is for well-being of children, so when redesigning their website, we put ourselves in time-out to think about it for a while.

E-COMMERCE

MANUFACTURING

WOOCOMMERCE

General Ecology

Delivered a fully-customized E-commerce implementation that allows products to be filtered in a variety of ways, including product type, application, and price.

EDUCATION & RECREATION

NONPROFIT ORGANIZATION

DEVELOPMENT

DIGITAL MARKETING

YMCA

Website design, development, and digital marketing for a recreation and education nonprofit serving families across the community.

E-COMMERCE

MANUFACTURING

DEVELOPMENT

WEB DESIGN

Alliance Concrete Pumps

Fully customized WooCommerce installation for a manufacturer and distributor of concrete pumps and ancillary products.

Talk to Media Proper

Tell us where you want to show up. We'll map the next step.