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From the Rink to the Feed: Shinny USA’s 483% Surge in Social Media Interactions

Amplified organic reach, skyrocketed engagement, and grew their follower base—all through strategic content.

SERVICES

BrandingSocial Outreach

INDUSTRY

Athletics

OVERVIEW

The Objective

Shinny USA partnered with us to grow their online presence and attract more players to their community-based ice hockey games. Before our engagement, their social reach and follower growth were limited, and the goal was to boost visibility and engagement through organic social content.

STRATEGY

Planning & Optimization

We built a customized content strategy — branded post templates, hashtag research, and platform-specific optimizations — then continuously refined it based on real-time performance, leaning into the formats and topics that resonated most.

FEATURE HIGHLIGHT

Results

Over 60 days: Facebook views up 69% and interactions up 143.2%; Instagram views up 460%, interactions up 483%, and reach up 399%. Shinny USA averaged over 2,000 views per post, with engagement more than tripling across both platforms.

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