From the Rink to the Feed: Shinny USA’s 483% Surge in Social Media Interactions

Amplified organic reach, skyrocketed engagement, and grew their follower base, all through strategic content.

See it live↗Start a project

Client

Shinny USA
shinnyusa.com

Services

Branding
Social Outreach

Industry

Athletics

The numbers

+460%

Instagram views

+483%

Instagram interactions

+143%

Facebook interactions

Organic social, first 60 days.

OVERVIEW

The Objective

Shinny USA partnered with us to grow their online presence and attract more players to their community-based ice hockey games. Before our engagement, their social reach and follower growth were limited, and the goal was to boost visibility and engagement through organic social content.

STRATEGY

Planning & Optimization

We built a customized content strategy (branded post templates, hashtag research, and platform-specific optimizations), then continuously refined it based on real-time performance, leaning into the formats and topics that resonated most.

FEATURE HIGHLIGHT

Results

Over 60 days: Facebook views up 69% and interactions up 143.2%; Instagram views up 460%, interactions up 483%, and reach up 399%. Shinny USA averaged over 2,000 views per post, with engagement more than tripling across both platforms.