OVERVIEW
The Opportunity
Parks Fly Shop, a family-owned business since 1953, sought to revamp their outdated website to compete effectively with a growing online presence in the fly fishing industry. Their primary goal was to improve the user experience and increase bookings for guided tours, while also catering to experienced anglers seeking informative river reports.
STRATEGY
Our Approach
A user-friendly mega menu with embedded calls-to-action streamlines booking, while banners and clear prompts throughout the site encourage exploration and conversions. Detailed fishing reports cater to experienced anglers, and strong imagery showcasing the beauty of fly fishing attracts new customers.
FEATURE HIGHLIGHT
User-Centered Design
We iterated on the site's navigation structure to build a clear information architecture, implementing a user-friendly mega menu with embedded calls-to-action to streamline guided-tour booking. Engaging messaging reflects Parks Fly Shop's brand and expertise, paired with high-quality visuals that showcase the beauty of fly fishing and the surrounding landscapes.
FEATURE HIGHLIGHT
Technical Integration
We integrated a user-friendly booking system through the Origin Plugin. We also designed an optimal layout for the fishing reports page, which incorporated valuable features like weather data, interactive maps, and USGR flow charts. Our development team built our very own plugin to integrate the weather data.