The numbers
+169%
Lead volume
+74%
Conversion rate
$3.83
Cost per lead on Google Ads
Google Ads and Microsoft Ads, North American market.
OVERVIEW
The Challenge
Everchem Specialty Chemicals, a leading B2B specialty chemicals supplier, needed to grow high-quality lead volume across its key product groups in the North American market while keeping cost-per-lead in check.
STRATEGY
Our Approach
We built campaigns around key product groups with matching landing pages, starting on Google Ads and expanding to Microsoft Ads three months later after strong initial results, continually pruning underperforming campaigns and irrelevant search terms.
FEATURE HIGHLIGHT
Results
Lead volume increased 169%, engaged sessions rose 34%, and conversion rate climbed 74%, with Google Ads CPL of $3.83 and Microsoft Ads CPL of $17.01, both well below industry averages.
