OVERVIEW
The Opportunity
SLB Capital Advisors is the nation’s only firm exclusively dedicated to sale leasebacks and M&A-related real estate engagements. Comprised mainly of former investment bankers, the team had an established reputation in real estate and sale leaseback, as well as deep M&A expertise, but had not yet proactively marketed their newly established brand.
STRATEGY
Our Approach
Our first step was to collaborate with the SLB team to develop their online brand identity. With this foundation in place, we designed and developed the website to reflect this identity. We also crafted the site copy to clearly and concisely explain their complex business and multiple end-markets.
BRANDING
Creating Value through Simplicity
The SLB logo underwent multiple design iterations before the final version was chosen. A black and white color scheme was selected for its professional look, and the bold shape for its strong, uncompromising appearance.
FEATURE HIGHLIGHT
Engaging Animations & Focused Copy
Despite its minimalist design, the SLB site incorporates numerous animations that bring the site to life. The extensive use of white space enhances these animations, creating a dynamic and engaging user experience.