OVERVIEW
The Opportunity
Waters Retail Group, a real estate firm with over 30 years of history, needed to reposition their narrative from development-focused to management-centric, addressing outdated visuals, difficult navigation, and the lack of advanced property search.
STRATEGY
Repositioning the Brand
We crafted a clean, corporate-sophisticated visual direction reflecting the shift to management, aimed at private investors, institutional clients, and large municipalities, and overhauled navigation to prominently feature Search Properties as the primary call-to-action.
FEATURE HIGHLIGHT
Advanced Search
A new property search tool lets users filter by criteria relevant to leasing, landlord representation, and property management, reinforcing the firm's positioning as a go-to resource in that space.