A MARKETING DEPARTMENT FOR SMALL BUSINESSES

A Marketing Department for Small Businesses

Most small businesses can't justify a full in-house marketing team, so the work lands on the owner at 10 p.m. — or gets scattered across a freelance web person, a random ads guy, and whoever's posting to social that week. Nothing connects, and nothing compounds. Media Proper works as your fractional marketing department: one accountable team handling your website, SEO, ads, and social together, for less than the cost of a single senior hire.

Most small businesses can't justify a full in-house marketing team, so the work lands on the owner at 10 p.m. — or gets scattered across a freelance web person, a random ads guy, and whoever's posting to social that week. Nothing connects, and nothing compounds. Media Proper works as your fractional marketing department: one accountable team handling your website, SEO, ads, and social together, for less than the cost of a single senior hire.

Rows of desks through the Media Proper studio with the team at work

Why Businesses Choose Media Proper

Most small businesses can't justify a full in-house marketing team, so the work lands on the owner at 10 p.m. — or gets scattered across a freelance web person, a random ads guy, and whoever's posting to social that week. Nothing connects, and nothing compounds. Media Proper works as your fractional marketing department: one accountable team handling your website, SEO, ads, and social together, for less than the cost of a single senior hire.

Tell us about your project.

Tell us where you want to show up. We'll map the next step.

Larry Morroni

Talk to Larry

Founder & CEO

“I've led this business through every reinvention it's needed in 25 years. I bring that same judgment to how we build here.”

Frequently Asked Questions

What does a fractional marketing department actually mean?

It means you get an experienced, multi-skill marketing team on a part-time, ongoing basis — covering web, SEO, ads, and social — for a fraction of what a full in-house team would cost. We function as your marketing department without you having to hire and manage one.

How much does small business marketing cost?

It scales to your budget. We’d rather start focused on the highest-impact work and grow as it pays off than sell you a big package you can’t sustain. We give you a clear scope and price before anything starts, and the first consultation is free.

Do I have to sign a long-term contract?

No. We earn the relationship month to month with results and clear reporting. We’re not interested in locking small businesses into contracts they’d want out of.

Can you just do one thing, like ads or SEO, to start?

Yes. Many clients start with a single service — a new site, local SEO, or a paid campaign — and expand once they see results. We’ll tell you honestly where to start for the biggest impact.

Do you only work with businesses near Media, PA?

No. We’re based in Media and know the Greater Philadelphia market deeply, but we serve small businesses across the region and beyond. Much of the work happens over video and email regardless of location.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

Book a Call

The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
208
Organizations served
9
Services · one in-house team

Live · Last synced Oct 5, 2026 at 2:30 AM EDT

Transform Your Digital Presence Today

Most small businesses can't justify a full in-house marketing team, so the work lands on the owner at 10 p.m. — or gets scattered across a freelance web person, a random ads guy, and whoever's posting to social that week. Nothing connects, and nothing compounds. Media Proper works as your fractional marketing department: one accountable team handling your website, SEO, ads, and social together, for less than the cost of a single senior hire.

OUR WORK

See Our Clients’ Wins

EDUCATION

NONPROFIT ORGANIZATION

BRAND EXTENSION

DEVELOPMENT

Pincus Family Foundation

Pincus Family Foundation’s primary focus is for well-being of children, so when redesigning their website, we put ourselves in time-out to think about it for a while.

E-COMMERCE

MANUFACTURING

WOOCOMMERCE

General Ecology

Delivered a fully-customized E-commerce implementation that allows products to be filtered in a variety of ways, including product type, application, and price.

EDUCATION & RECREATION

NONPROFIT ORGANIZATION

DEVELOPMENT

DIGITAL MARKETING

YMCA

Website design, development, and digital marketing for a recreation and education nonprofit serving families across the community.

E-COMMERCE

MANUFACTURING

DEVELOPMENT

WEB DESIGN

Alliance Concrete Pumps

Fully customized WooCommerce installation for a manufacturer and distributor of concrete pumps and ancillary products.

Talk to Media Proper

Tell us where you want to show up. We'll map the next step.