A local ice hockey organization, Shinny USA came to Media Proper needing both a modernized website and fresh take on their logo & color scheme. The project focused on a mobile-friendly design that was visually bold, easy to navigate, and a valuable resource for all levels of hockey enthusiasts.


Media Proper leveraged existing video assets to create an attractive and compelling front page with the goal of quickly communicating the “hockey for everyone” core Shinny message. From an operational perspective, all forms were rebuilt with simplicity and mobile compatibility in mind, with the main goal being to reduce friction for new players who wish to contact Shinny.

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