OVERVIEW
The Opportunity
General Ecology is a water filtration and purification system manufacturer. The old General Ecology site felt cluttered at times. There was a large amount of information with very little room to breathe. They recognized it was time for a refresh of their website.
STRATEGY
Our Approach
Our solution was to increase the margin size between on-page elements, adding more white space to the design. Another design choice we made was to shift away from a full-width, central column layout for the content. By swapping to a two-column layout, we improved the flow of the pages and increased the effectiveness of the white space.
FEATURE HIGHLIGHT
E-Commerce Features
One of the biggest upgrades we made to the General Ecology site is how users interact with the online storefront. We created a fully-customized WooCommerce implementation that allows products to be filtered in a variety of ways, including by product type, application, and price.
VISUAL DESIGN
Refreshing Visuals
High-quality imagery is a key component of any website. And the importance of visuals is increased for eCommerce sites such as General Ecology. During this project, we spent about the same amount of time finding the right images to use on the site as we did building the site.