OVERVIEW
The Opportunity
The Southern Company has partnered with Media Proper since 2013. As their brand and digital needs grew, they returned to us to reimagine their website — improving performance, usability, and search visibility across mobile, tablet, and desktop.
STRATEGY
Our Approach
We rebuilt the site on a custom WordPress theme with a search-friendly architecture, WCAG-aligned development, Google Analytics integration, and training so the internal team could confidently manage updates after launch.
FEATURE HIGHLIGHT
Fabrics & Paint Color Filtering
A modern filtering system for The Southern Company's fabric and paint color options lets customers quickly explore, narrow down, and compare choices — supporting faster product discovery and a more engaging shopping experience.