The Word
Where we share our thoughts, insights and current happenings.
Should You Care About Meta Opportunity Scores?
You may have heard about the latest feature in Meta Ads–the Opportunity Score. But what is it? Is it even important? How will it change the way you run ads on Meta going forward?
How to Get More Leads as a New Realtor: 10 Proven Strategies
Did you know that 87% of realtors fail within their first few years*, and the median salary is $15k less than the national average*? So then why do we hear about so many realtors making far over six figures? With the odds stacked against you, it may seem impossible to succeed as a new realtor, but that isn’t true. With the right lead generation strategies, new realtors can build thriving real estate businesses.
How to Market Your Clothing Brand
Starting a new clothing brand—or reviving one that’s not quite hitting the mark—can feel overwhelming. Whether you’ve got a physical store or only sell online, developing the right strategy is crucial before you dive into traditional tactics like Facebook ads or Google search ads. Without a solid foundation, even the best advertising efforts can fall flat.
What to Expect in Q4: Digital Marketing E-Commerce Trends
With an election on the horizon, holiday shopping underway, and a struggling economy, the pressure to secure a strong Q4 has never been greater—and more difficult to achieve. It’s no secret that for most advertisers, Facebook performance has been troublesome since March, when the platform removed crucial metrics that many of us relied on to optimize performance.
Digital Storefronts You May Be Missing
Ecommerce experts have established themselves online for decades, but not every brand has a footprint in their ideal location. There are many places brands should be and don’t know about, or may know about, but not understand why it would be a good fit for their brand. In this article, we’ll explore the different online storefronts and how to know if they are right for your business.
The 2024 Brand Guide to Influencer Marketing
In the ever-changing realm of digital marketing, few strategies have garnered as much success and criticism as influencer marketing.
Google Search is Declining: Here’s How to Protect Your Traffic
Google has been dominating the SERP since its inception, but that power may be crumbling. Four years ago, Google held 93% of the search market share, but now decreased to 90%. That might not seem like a lot, but when you look at their competition that has grown by similar intervals, we start to wonder if people are turning away from the search giant.
How Technical SEO Impacts Your Website Rankings
Discover effective strategies to improve your website's search engine rankings.