The Word

Where we share our thoughts, insights and current happenings.

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DIGITAL MARKETING

Is Hibu Worth It? What Reviews Say, and What to Ask Before You Renew

Wondering if Hibu is worth the cost? Here's what real reviews say, what to expect from a marketing agency, and how a local alternative compares.

Meta opportunity score with phone displaying threads
DIGITAL MARKETING

Should You Care About Meta Opportunity Scores?

You may have heard about the latest feature in Meta Ads–the Opportunity Score. But what is it? Is it even important? How will it change the way you run ads on Meta going forward?

real estate lead generation
DIGITAL MARKETING
WEB DESIGN

How to Get More Leads as a New Realtor: 10 Proven Strategies

Did you know that 87% of realtors fail within their first few years*, and the median salary is $15k less than the national average*? So then why do we hear about so many realtors making far over six figures? With the odds stacked against you, it may seem impossible to succeed as a new realtor, but that isn’t true. With the right lead generation strategies, new realtors can build thriving real estate businesses.

how to market your clothing brand, ecommerce graphic
DIGITAL MARKETING
E-COMMERCE

How to Market Your Clothing Brand

Starting a new clothing brand—or reviving one that’s not quite hitting the mark—can feel overwhelming. Whether you’ve got a physical store or only sell online, developing the right strategy is crucial before you dive into traditional tactics like Facebook ads or Google search ads. Without a solid foundation, even the best advertising efforts can fall flat.

meta and facebook logo
DIGITAL MARKETING
E-COMMERCE

What to Expect in Q4: Digital Marketing E-Commerce Trends

With an election on the horizon, holiday shopping underway, and a struggling economy, the pressure to secure a strong Q4 has never been greater—and more difficult to achieve. It’s no secret that for most advertisers, Facebook performance has been troublesome since March, when the platform removed crucial metrics that many of us relied on to optimize performance.

Digital storefront
DIGITAL MARKETING
E-COMMERCE

Digital Storefronts You May Be Missing

Ecommerce experts have established themselves online for decades, but not every brand has a footprint in their ideal location. There are many places brands should be and don’t know about, or may know about, but not understand why it would be a good fit for their brand. In this article, we’ll explore the different online storefronts and how to know if they are right for your business.

cat holding phone
DIGITAL MARKETING

The 2024 Brand Guide to Influencer Marketing

In the ever-changing realm of digital marketing, few strategies have garnered as much success and criticism as influencer marketing.

a man looking at a computer screen with a Google search page open, focused on reading the search results, possibly conducting research or browsing information
DIGITAL MARKETING

Google Search is Declining: Here’s How to Protect Your Traffic

Google has been dominating the SERP since its inception, but that power may be crumbling. Four years ago, Google held 93% of the search market share, but now decreased to 90%. That might not seem like a lot, but when you look at their competition that has grown by similar intervals, we start to wonder if people are turning away from the search giant.

blog post cover
DIGITAL MARKETING

How Technical SEO Impacts Your Website Rankings

Discover effective strategies to improve your website's search engine rankings.

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

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The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
208
Organizations served
9
Services · one in-house team

Live · Last synced Sep 30, 2026 at 2:30 AM EDT

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