The Word
Where we share our thoughts, insights and current happenings.
How to Market Your Clothing Brand
Starting a new clothing brand—or reviving one that’s not quite hitting the mark—can feel overwhelming. Whether you’ve got a physical store or only sell online, developing the right strategy is crucial before you dive into traditional tactics like Facebook ads or Google search ads. Without a solid foundation, even the best advertising efforts can fall flat.
What to Expect in Q4: Digital Marketing E-Commerce Trends
With an election on the horizon, holiday shopping underway, and a struggling economy, the pressure to secure a strong Q4 has never been greater—and more difficult to achieve. It’s no secret that for most advertisers, Facebook performance has been troublesome since March, when the platform removed crucial metrics that many of us relied on to optimize performance.
Digital Storefronts You May Be Missing
Ecommerce experts have established themselves online for decades, but not every brand has a footprint in their ideal location. There are many places brands should be and don’t know about, or may know about, but not understand why it would be a good fit for their brand. In this article, we’ll explore the different online storefronts and how to know if they are right for your business.
How to import products into WooCommerce
If you’re importing products into WooCommerce, you’re likely going to be using WP All Import. Unfortunately, this plugin is anything but simple to use.