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The Word

Where we share our thoughts, insights and current happenings.

A monthly AI briefing generated for a client
OPINIONS

A Year of Building

Over the last year we rebuilt almost every part of how Media Proper operates, and told almost nobody. This page is the whole story.

blog cover
OPINIONS
WEB DESIGN

Running the Annual Media 5 Mile Race!

Here at Media Proper, we don’t just design websites – we run with our hearts! That’s right, for the past 20 years, we’ve been participating in the annual Media 5 Mile Race!

The client portal

Your Dashboard,
From Day One

Every client gets a login. Traffic, sessions, conversions, ad spend and search rankings — pulled live from every channel we run for you, alongside your tickets, your contracts and your team.

Eleven sources report into one view on the same dates: Google Analytics, Search Console, Google Ads, Meta Ads, Instagram, Facebook, Google Business and Mailchimp. You see what we see.

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The Media Proper client portal analytics screen: app header and navigation, eleven connected data-source tabs including Google Analytics, Google Ads, Meta Ads, Instagram, Facebook, Search Console and Mailchimp, the date filters, then bounce rate, active users, engagement rate, session duration and key-event tiles above channel, source and device charts and a 90-day engagement trend
Eleven sources, one view — traffic, conversions, ad spend and rankings · Demo account shown
Client portal AI Traffic view: AI bot hits, distinct AI sources and AI share of all traffic, with bot hits over time and a breakdown of hits by AI source including ChatGPT, Claude, Perplexity and Google
AI Traffic — which AI engines are reading your site
Client portal Google Ads view: impressions, clicks, CTR, average CPC, conversions, cost per conversion and cost, with CTR-versus-impressions and conversions charts
Google Ads — conversions and cost per conversion
Client portal Search Console view: clicks, impressions, CTR, average search position and search performance by term and page
Search Console — clicks, impressions, average position

Proof in numbers

25
Years in business
17.6hours
Median time to client response
211
Organizations served
9
Services · one in-house team

Live · Last synced Sep 20, 2026 at 2:30 AM EDT

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